THE SCIENCE OF
RAW POWER
Rawdog is the first-ever seed oil–free skincare brand built specifically for men: clean, clinical, and designed purely for performance. We reject cheap, processed commodity ingredients and build formulas on proven, stable actives that deliver real results.
THE SCIENCE OF
RAW POWER
Rawdog is the first-ever seed oil–free skincare brand built specifically for men: clean, clinical, and designed purely for performance. We reject cheap, processed commodity ingredients and build formulas on proven, stable actives that deliver real results.
Raw Power Philosophy
Rawdog takes "raw" literally and figuratively. The goal isn't just to use ingredients that are unadulterated, it's about harnessing their raw power.
We formulate with two principles in mind
The raw power of ingredients
Actives sourced as close to their natural state as possible, maintaining potency without unnecessary interference.
The raw power of skin
Its innate ability to self-regulate, repair, and maintain equilibrium when given the right tools.
Most brands are forced to choose between raw power or raw sourcing. Rawdog prioritizes power first, sourcing second.
Support & Repair
Provide skin-identical lipids (Tallow, Ceramides) to rebuild the barrier
Hydrate & Replenish
Use biomimetic humectants (NMF Complex) to restore moisture systems
Soothe & Regulate
Employ actives like Niacinamide to help skin balance oil production
Target & Smooth
Utilize advanced peptides that work with cellular communication pathways
Raw Power Philosophy
Rawdog takes "raw" literally and figuratively. The goal isn't just to use ingredients that are unadulterated, it's about harnessing their raw power.
We formulate with two principles in mind
The raw power of ingredients
Actives sourced as close to their natural state as possible, maintaining potency without unnecessary interference.
The raw power of skin
Its innate ability to self-regulate, repair, and maintain equilibrium when given the right tools.
Most brands are forced to choose between raw power or raw sourcing. Rawdog prioritizes power first, sourcing second.
Support & Repair
Provide skin-identical lipids (Tallow, Ceramides) to rebuild the barrier
Hydrate & Replenish
Use biomimetic humectants (NMF Complex) to restore moisture systems
Soothe & Regulate
Employ actives like Niacinamide to help skin balance oil production
Target & Smooth
Utilize advanced peptides that work with cellular communication pathways
NON-NEGOTIABLE
EXCLUSIONS
What's NOT in our products is just as important as what IS
NO ADDED FOREVER CHEMICALS
NO ADDED MICROPLASTICS
NO PEGS
NO SILICONES
NO SYNTHETIC FRAGRANCE
NO SEED OILS
NO PARABENS
NO SULFATES
NO HARSH PRESERVATIVES
NO FILLERS
NO DYES
NO PFAS
Every ingredient had to fight to be on our label. If it didn't serve a clear, proven function, it didn't make the cut. Every choice is backed by data and selected to support both skin and whole body health.
NON-NEGOTIABLE
EXCLUSIONS
What's NOT in our products is just as important as what IS
NO ADDED FOREVER CHEMICALS
NO ADDED MICROPLASTICS
NO PEGS
NO SILICONES
NO SYNTHETIC FRAGRANCE
NO SEED OILS
NO PARABENS
NO SULFATES
NO HARSH PRESERVATIVES
NO FILLERS
NO DYES
NO PFAS
Every ingredient had to fight to be on our label. If it didn't serve a clear, proven function, it didn't make the cut. Every choice is backed by data and selected to support both skin and whole body health.
BIOMIMETIC TECHNOLOGY
Stress, poor diet, and environment can deplete skin of its natural ability to maintain its health. Well-designed skincare can support and strengthen when formulated with biomimetic ingredients. Think of these as supplements for your skin. A prime example of this biomimetic technology is the use of beef tallow in our Face Moisturizer. The lipid profile of high-quality, purified tallow is remarkably similar to the composition of healthy human sebum.
This includes a balanced ratio of saturated and unsaturated fatty acids, as well as cholesterol, which are all critical components of a healthy skin barrier.
Why This Matters
Superior absorption
Skin recognizes these lipids as its own
Enhanced barrier repair
Patches up weaknesses naturally
Prevents transepidermal water loss (TEWL)
Reduces skin dehydration
Restores skin resilience
With no irritation
BIOMIMETIC TECHNOLOGY
Stress, poor diet, and environment can deplete skin of its natural ability to maintain its health. Well-designed skincare can support and strengthen when formulated with biomimetic ingredients. Think of these as supplements for your skin. A prime example of this biomimetic technology is the use of beef tallow in our Face Moisturizer. The lipid profile of high-quality, purified tallow is remarkably similar to the composition of healthy human sebum.
This includes a balanced ratio of saturated and unsaturated fatty acids, as well as cholesterol, which are all critical components of a healthy skin barrier.
Why This Matters
Superior absorption
Skin recognizes these lipids as its own
Enhanced barrier repair
Patches up weaknesses naturally
Prevents transepidermal water loss (TEWL)
Reduces skin dehydration
Restores skin resilience
With no irritation
PROTECTING MALE
HORMONAL HEALTH
We're particularly focused on trying to eliminate as many chemicals within our product as possible that could be linked to disrupting the male endocrine system. These can interfere with testosterone production and male hormonal balance.
Common skincare ingredients like synthetic fragrances and certain preservatives can be linked to hormonal disruption in men. We refuse to take this chance.
Why This Matters for Men
Synthetic fragrances contain phthalates, which can be linked to reduced testosterone
Certain preservatives can interfere with natural hormone production
Daily exposure through skincare can compound these effects over time
How Common Ingredients May Impact Hormonal Balance
Meta-analyses show significant declines in sperm concentration (million/mL) and total sperm count in Western men over the last half-century. Researchers are investigating potential contributors including environmental chemicals, diet, and lifestyle.
Daily Exposure
From skincare, packaging, and the environment
Endocrine Disruption
Some chemicals can block hormones
Hormone Interference
May influence testosterone levels or receptor activity
Potential Outcomes Imbalance
Altered signaling, and reduced sperm quality
PROTECTING MALE
HORMONAL HEALTH
We're particularly focused on trying to eliminate as many chemicals within our product as possible that could be linked to disrupting the male endocrine system. These can interfere with testosterone production and male hormonal balance.
Common skincare ingredients like synthetic fragrances and certain preservatives can be linked to hormonal disruption in men. We refuse to take this chance.
Why This Matters for Men
Synthetic fragrances contain phthalates, which can be linked to reduced testosterone
Certain preservatives can interfere with natural hormone production
Daily exposure through skincare can compound these effects over time
How Common Ingredients May Impact Hormonal Balance
Meta-analyses show significant declines in sperm concentration (million/mL) and total sperm count in Western men over the last half-century. Researchers are investigating potential contributors including environmental chemicals, diet, and lifestyle.
Daily Exposure
From skincare, packaging, and the environment
Endocrine Disruption
Some chemicals can block hormones
Hormone Interference
May influence testosterone levels or receptor activity
Potential Outcomes Imbalance
Altered signaling, and reduced sperm quality
ADVANCED PEPTIDE
TECHNOLOGY
Highly targeted neuromodulating peptides that work with your body's existing biological pathways
Arginine/Lysine Polypeptide
Acetyl Hexapeptide-8
Dipeptide Diaminobutyroyl
ADVANCED PEPTIDE
TECHNOLOGY
Highly targeted neuromodulating peptides that work with your body's existing biological pathways
Arginine/Lysine Polypeptide
Acetyl Hexapeptide-8
Dipeptide Diaminobutyroyl
The Lineup
HYDRATING FACIAL CLEANSER
A sophisticated, low-foaming milky cleanser designed to purify without stripping the skin's natural moisture barrier
Key Function
Gently removes surface oils and impurities while delivering hydration
Star Ingredients
Cocamidopropyl Betaine
Gentle coconut-derived surfactant
Squalane & Glycerin
High-quality humectants and emollients
Betaine Salicylate
Gentle BHA for mild exfoliation
Panthenol & Allantoin
Soothing agents that calm and heal
Face Moisturizer
WITH BEEF TALLOW
Lightweight, fast-absorbing moisturizer showcasing the unique blend of ancestral wisdom and modern science.
Key Function
Works to strengthen skin's protective barrier and provide balanced hydration
Star Ingredients
Beef Tallow
Biomimetic lipid profile rich in vitamins A, D, E, and K
Ceramide NP
Skin-identical ceramide for barrier reinforcement
Niacinamide
Multi-tasking powerhouse for oil regulation and pore appearance
Comprehensive NMF Complex
Natural Moisturizing Factors for deep hydration
Caffeine Under Eye Cream
Targeted AM treatment engineered to deliver both immediate and long-term results for the delicate eye area.
Key Function
Helps to reduce puffiness, brighten under-eye area, and smooth fine lines
Star Ingredients
Caffeine
Vasoconstrictor that reduces fluid retention and puffiness
Dipeptide Diaminobutyroyl
Neuromodulating peptide that relaxes muscle contractions
Argireline
Peptide for expression line reduction
Zerumbone
Potent antioxidant for brightening and protection
HYDRATING FACIAL CLEANSER
A sophisticated, low-foaming milky cleanser designed to purify without stripping the skin's natural moisture barrier
Key Function
Gently removes surface oils and impurities while delivering hydration
Star Ingredients
Cocamidopropyl Betaine
Gentle coconut-derived surfactant
Squalane & Glycerin
High-quality humectants and emollients
Betaine Salicylate
Gentle BHA for mild exfoliation
Panthenol & Allantoin
Soothing agents that calm and heal
Face Moisturizer
WITH BEEF TALLOW
Lightweight, fast-absorbing moisturizer showcasing the unique blend of ancestral wisdom and modern science.
Key Function
Works to strengthen skin's protective barrier and provide balanced hydration
Star Ingredients
Beef Tallow
Biomimetic lipid profile rich in vitamins A, D, E, and K
Ceramide NP
Skin-identical ceramide for barrier reinforcement
Niacinamide
Multi-tasking powerhouse for oil regulation and pore appearance
Comprehensive NMF Complex
Natural Moisturizing Factors for deep hydration
Caffeine Under Eye Cream
Targeted AM treatment engineered to deliver both immediate and long-term results for the delicate eye area.
Key Function
Helps to reduce puffiness, brighten under-eye area, and smooth fine lines
Star Ingredients
Caffeine
Vasoconstrictor that reduces fluid retention and puffiness
Dipeptide Diaminobutyroyl
Neuromodulating peptide that relaxes muscle contractions
Argireline
Peptide for expression line reduction
Zerumbone
Potent antioxidant for brightening and protection
OUR PRODUCT DEVELOPMENT METHODOLOGY
PERFORMANCE FIRST, PRECISION ALWAYS
HOW WE BUILD DIFFERENT
What Most Brands Do
Chase trends
Start with flashy claims, not actual skin needs
Cut corners
Use stock formulas instead of real R&D
Outsource thinking
Let suppliers tell them what's "innovative"
Fairy dust
Sprinkle actives at levels too low to work
Ingredient overload
Pile on fillers to fix bad texture
What Rawdog Does
Skin-first
Every formula starts with biology
Engineered from scratch
Built for performance, never pulled off a shelf
Every ingredient earns its spot
Chosen for results, not label decoration
Real performance levels
Actives dosed where science proves they work
Lean and precise
Optimized formulas with zero fluff
OUR PRODUCT DEVELOPMENT METHODOLOGY
PERFORMANCE FIRST, PRECISION ALWAYS
HOW WE BUILD DIFFERENT
What Most Brands Do
Chase trends
Start with flashy claims, not actual skin needs
Cut corners
Use stock formulas instead of real R&D
Outsource thinking
Let suppliers tell them what's "innovative"
Fairy dust
Sprinkle actives at levels too low to work
Ingredient overload
Pile on fillers to fix bad texture
What Rawdog Does
Skin-first
Every formula starts with biology
Engineered from scratch
Built for performance, never pulled off a shelf
Every ingredient earns its spot
Chosen for results, not label decoration
Real performance levels
Actives dosed where science proves they work
Lean and precise
Optimized formulas with zero fluff
UNLEASH YOUR SKIN'S RAW POTENTIAL
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